Shallet

Shallet aims to revolutionize digital financial management by combining a unique, user-friendly interface with joyful and engaging design elements.

Project Type

Product Design, Case study

Year

2023

Shallet front image with three people smiling and two screens

Problem

In the contemporary app market, many digital wallet applications offer functional solutions but lack a distinct user experience and interface that is both enjoyable and intuitive.

Objective

The primary objective is to design a shared wallet app that stands out through its user interface, which should be original, joyful, and attractive while maintaining ease of use  for all demographics.

Solution

The app will be designed with a unique and playful user interface, integrating vibrant colors, simple interactive elements, and funny graphics.

The app will feature simplified navigation with clear, iconic representations for different functionalities, making it accessible for users of all ages and tech-savviness.

Colorful geometric shapes
Shallet screens

Timeline

10

weeks

The app development followed an iterative process, steadily improving it along the way.

Discovery

2 weeks

Discovery

2 weeks
Goals
Requirements
Competitive analysis
User research

Definition

2 weeks
User persona
User journey
Architecture
User flow

Design

4 weeks
Wireframes
Design system
Accessibility
Interactive prototype

Testing and delivery

2 weeks
User testing
Final corrections
Hand-over
Dev. collaboration

Discovery

2 weeks

Shallet graphic message with a screen and shapes.
01/

Discovery

Goals

Develop a shared wallet app, focusing on user-friendly design to enable easy, secure, and instant monetary transactions among users.

_Enhance user experience while being creative
_Build a scalable app
_Foster user engagement
_Maintain compliance and adaptability

Question mark inside a green shape
Requirements
Shallet's requirements
UX Competitive analysis
Competitive analysis table
Qualitative research
Shallet Qualitative Research
Quantitative research
Shallet Quantitative Research
Girl with oranges and Shallet components
02/

Definition

User persona

The approach of utilizing User personas, along with the Jobs to be done method, has been employed to ensure the app's features address the common issues faced by most users, while maintaining an empathetic approach towards them, acknowledging the importance of an experience that is both emotionally fulfilling and practically effective.

Shallet User Persona
Shallet User Persona
User journey

Highlighting a segment of the app's user journey, this overview captures the sequence of interactions a user experiences while navigating the app. The user journey provides a comprehensive view from the user's standpoint, crucial for pinpointing areas of improvement.

Shallet User Journey
Information architecture

A simplified information architecture that dictates how content and features are grouped, structured, and interconnected.

Shallet Arquiecture
User flow

Showcasing a part of the app's user flow, illustrating the path a user takes during their initial steps through the app. The user flow aids in visualizing the complete experience from the user's perspective. It plays a key role in identifying potential friction points and ensures a smooth, logical progression through various functions and features.

Shallet User Flow
03/

Design

Graphic message Shallet
Wireframes

Crucial in the early stages of design, wireframes provide a clear blueprint of the page structure, layout, and functionality, without the distraction of detailed design elements like colors and graphics. Wireframes focus on what the screen does rather than how it looks, allowing designers, developers, and stakeholders to agree on the basic structure before moving into more complex design stages.

Shallet screensShallet screensShallet screens
Design system

Set of guidelines, standards, and principles that guide the creation and maintenance of the product's design. It encompasses a variety of elements including colors, typography, iconography, illustrations, grids and UI components, all of which work together to ensure consistency and cohesiveness across the product.

Colors

1.0

Colors

Definition of primary, secondary, and complementary colors. It specifies how colors should be used for different elements like backgrounds, text, and buttons to ensure visual harmony and accessibility.

2.0

Typography

Typography focuses on readability and brand consistency. It includes guidelines on font sizes, weights, and spacing to ensure text readability across various devices and use cases.

Shallet's typography list
Shallet's icons

3.0

Iconography

These icons cover common actions and items in the app. The style is consistent with the overall design language, aiming for simplicity and intuitiveness to aid user navigation.

Wallet with user
Graph and bill
Two hand sharing a bill

4.0

Illustrations

Some of the illustrations used in the app. They are employed to enhance user engagement, convey a friendly and approachable look to the app. Illustrations will be used in onboarding screens, empty states, and as part of educational content.

5.0

Components & symbols

The most extensive section, it contains reusable UI elements like buttons, input fields, navigation bars, etc. Each component is documented with specifications for size, behavior, and interactivity.

Shallet's components and symbols
Accessibility

A checklist breaks down the complex concept of accessibility into manageable, specific items. This allows designers and developers to methodically address each aspect of accessibility, such as visual, auditory, cognitive, and motor impairments. By providing a clear set of criteria, a checklist ensures that no critical element is overlooked during all the design process.

Shallet accessibility list
Interactive prototype

This step shapes how users interact with the end product, emphasizing usability,  and overall user engagement, essential for a successful product experience.

Create yourself Shallet!

(only on desktop)

Follow the blue hints to complete the presentation, ensuring that all 3 friends are selected (Amelia, Jieun and Oliver)!

04/

Testing

During the design process, after various features were designed, usability tests were conducted with different representative users. This was to ensure that the features met the intended objectives and that the app aligned with user experience standards. The testing was carried out either in person or via call, allowing users to be observed as they completed tasks set by the designer. To facilitate easy identification of areas for improvement in the app's experience, the designer maintained a detailed table.

Shallet testing table

After incorporating feedback into the design and development, A/B testing was conducted, focusing specifically on the most contentious issues. This testing was carried out using Crazy Egg.

Two people hugging and Shallet's components

Other work

Black man wearing VR glasses

Zenscape VR

UI, Branding
Womand holding a Jello coffee cup

Jello Café

Branding, Web design
Two phones showing Sapphire UI

Sapphire

UI, UX
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